Kalaya Cove

One day at the cove

A 15-second social spot that moves from sunrise to lantern-lit dinner, the same arc as the display banner and the "plan your first day" module in the booking email. Each time of day gets one strong image, joined by match cuts rather than wipes, so the resort feels unhurried.

Length: 15s
Deliverables: 9:16, 1:1, 16:9
Sound: Plays muted first
Version: Storyboard v1

Shot 1 Shot 2 Shot 3 Shot 4 Shot 5 Shot 6

Shot 10:00 to 0:02

First light over the cove

Frame: Locked-off extreme wide. Horizon on the lower third, palm frames the right edge.
Motion: Sun breaks the horizon (time-lapse, 2s).
On screen: None. Let the image land.
Audio: Low surf, one bird.

Shot 20:02 to 0:05

Swimming the cenote

Frame: Underwater wide. Swimmer crosses a light shaft left to right.
Motion: Slow push in. Shot at 60fps, played at 24 for weightlessness.
On screen: Sunrise: swim the cenote before anyone else.
Audio: Muffled underwater tone, music enters softly.

Shot 30:05 to 0:08

Cooking on the terrace

Frame: Top-down. Tortilla centered so its circle matches the sun in the next shot.
Motion: Hands press, lift. Hold 10 frames on the round shape before the cut.
On screen: Afternoon: cook with what came off the boat.
Audio: Real sound: press and sizzle, over music.

Shot 40:08 to 0:11

Afternoon into dusk

Frame: Sun lands where the tortilla was, then the sky time-lapses to sunset over the jetty.
Motion: Match cut in, then 3s time-lapse. Grade shifts aqua to hibiscus.
On screen: Copy clears for the transition.
Audio: Music builds, one percussion hit on the cut.

Shot 50:11 to 0:13

Lanterns on the jetty

Frame: Lantern foreground, soft focus. Couple at a table behind, reef dark below.
Motion: Rack focus from lantern to couple as it catches.
On screen: Evening: dinner on the jetty, lanterns lit.
Audio: Music settles, soft laughter under it.

Shot 60:13 to 0:15

End card

Frame: Lagoon panel slides up over the held dusk shot. Identical layout to the banner end frame.
Motion: 0.7s ease-out slide, button fades in last.
On screen: Stay 4 nights, the 5th is on us. Plan your stay.
Audio: Music resolves on the button.

For the editor

Every shot should read with the sound off, so copy carries the story and sits in the lower third of the 16:9 safe area. For 9:16, copy moves up to clear platform UI at the bottom.

For the motion designer

Type animates the same way as the banner: short fade with an 8px rise, no bounce. The end card is built once in After Effects as a template so the offer line can be swapped per market.

Brand guardrails

Real guests and staff over models where possible. No drone shots over the reef. Color grade leans aqua in daylight and hibiscus at dusk, matching the brand palette.